Dashboard

Spend up 163% vs. 7-day average

PMax — Used Inventory · Google Ads

Conversion rate fell 59% after landing page change

Meta Lead Forms — Service Specials · Meta

Google and Meta both claim the same 212 orders

Google Shopping — Core SKUs · Google Ads

Pacing at 131% of monthly budget

Programmatic Retargeting — DV360 · Programmatic

18% of clicks missing utm_campaign

Meta Prospecting — Trail Collection · Meta

No delivery or edits in 21 days

CTV — Spring Sales Event · CTV

CPA up 74% alongside spend spike

PMax — Used Inventory · Google Ads

CTR down 12% on Non-Brand Search

Non-Brand Search — Hiking Gear · Paid Search

Brand impression share slipped to 88%

Brand Search — All Rooftops · Paid Search